Brain Food

Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business



Life as a business owner in our modern world is not easy. Often, we’re expected to be jacks of all trades, doing a myriad of jobs, each of which is time-consuming.

Before you can even think about spending some time creating innovative new products and services, or even selling those products and services, you have to first grind through a schedule packed full of other stuff: there’s staff to be managed, bills to be paid, budgets to review, contracts with suppliers to go through, and the list goes on and on.

It’s no surprise that so many struggle! In fact, in this book we are recommending this month, the author’s own attempts to manage his business led him to a complete burnout; he simply didn’t have any time or energy left to succeed.

That’s when he decided to do things a bit differently: he outsourced some of his work to Virtual Assistants (VAs).

VAs are staff who do work for you, but who are not in the same location as you. They can take on a huge range of tasks, from accounting to office management, thus allowing business owners and leaders to concentrate on the work that they’re best at and that matters most. By hiring VAs, they can enjoy what is known as virtual freedom.

There are two main reasons why VAs present such a great opportunity:

First, the internet allows constant communication across thousands of miles between you and your VA. No matter how far apart you are, you can work as if you’re in the same room.

Second, there’s a huge pool of available talent. There are millions of people currently working as self-employed consultants and freelancers – all of them are potentially available for part-time, full-time or even project-based work.

So, if you’re struggling to keep afloat in a sea of tasks, virtual freedom may be your life raft. Check out more on the topic by Reading: Virtual Freedom – by Chris Ducker

Think that you are actually ready to get a Virtual Assistant? Get in touch via 

What’s in it for me? Prepare yourself for an inevitable future…



In the future, will you be married to a handsome android? Will we travel in flying cars?

The future is now. Computer technology and the internet are already fundamentally changing how we think and the ways we work, consume and relate to each other.

The forces and ideas that inspired these changes are not going to go away but only get stronger. In the book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future  by Kevin Kelly, Kelly describes that much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. He provides an optimistic road map for the future, showing how the coming changes in our lives — from virtual reality in the home, to an on-demand economy, to artificial intelligence embedded in everything we manufacture — can be understood as the result of a few long-term, accelerating forces. Kelly describes these deep trends flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are co-dependent on one another. These larger forces will completely revolutionise the way we buy, work, learn, and communicate with each other.

What you could learn from it:

  • We are used to industry commentators, and media especially, viewing technological developments through a negative and skeptical lens. We have to remind ourselves that often we are actually in control of our destiny and therefore have the opportunity to affect positive change and create the future we want to see and experience.
  • We have entered protopia, a ‘state of becoming, rather than a destination’. In this state we are continually seeing small, incremental improvements to our daily lives, rather than large jumps in technological progress. This is apparent in everything from regular app updates and the availability of new and improved hardware. We don’t recognise this on a daily basis, but can look back year on year and see huge improvements in the technologies we use.
  • Humans shouldn’t fear robots taking jobs; robots will perform tasks we can’t do, don’t want to do, and didn’t even know could be done, freeing us to discover new jobs for ourselves, and new tasks that expand who we are.
  • We should think of the world in terms of ‘flow’; information is becoming more fluid, following through our lives in real-time. This has been apparent in music, books and movies, and will increasingly spread to areas such as games, newspapers, and education

Read the Book on Blinkist – The app for curious minds!