Brain Food

Smarter Faster Better: The Secrets of Being Productive in Life and Business



Whenever you start a new project – be it developing a new product at work or constructing a gazebo in your backyard – you’re usually most excited about it when you’re just getting started. Unfortunately, this initial enthusiasm typically fades over time.

So how can you stay motivated about your undertaking in the long run?

Make choices and remember your big hairy audacious goal

One simple tip for staying driven is to make more conscious choices every day. Researchers at Columbia University found that one of the brain’s “motivation centers” lights up when you can make choices – even mundane ones.

So try to make more decisions in your projects. For example, if you’re looking at eight hours of painting your gazebo, you could make a conscious choice to fully finish the outside first, before even starting on the inside. Trivial as they may seem, such choices help.

Another way to keep spirits high when faced with boring tasks that are not rewarding in themselves is thinking about your end goal.

Say you’re writing a book and need to read a dull report as background research. Jot down on the cover of the report “Reading this will help me write a better book” to help keep your bigger goal in mind.

Stick to your goals and become a more productive person.

We all know people who stick to a schedule, no matter what. Despite illness or injury, they make sure to meet their goals or deadlines.

Sure, most of us aren’t like this. We may have wonderful ideas but never find the time to realise them. Or if we do pursue a particular goal, we easily get sidetracked, time and again.

The good news is that you can learn how to stick with a plan, even if the world keeps throwing distractions your way. In his book , Charles Duhigg will give you helpful and easy methods to stay on track and realise your most lofty goals – smarter, faster and better.

You’ll find out

  • how to become a marathon runner even if you’ve never run a mile;
  • why two researchers read 17.9 million papers in a quest to understand creativity; and
  • why storytelling can help you reach your goals.

For more tips on how to maximize both your motivation and productivity, including how stretch goals can help you run a marathon, read more from Smarter Faster Better, by Charles Duhigg on Blinkist

The 10X Rule: The Only Difference Between Success and Failure



What’s the biggest goal you’re pursuing right now? Getting a raise at work? Writing a short story? Redoing the garden patio?

These are all noble endeavors, but they each have the same flaw: a lack of ambitiousness!

Your goals should be ten times higher than realistic

If you set a mediocre goal, you probably won’t feel very driven to achieve it, since you’ll know that, in your heart of hearts, you’ll still feel a bit disappointed even if success is yours. And if you don’t hit it, you’ll be crushed.

So reach for the heavens and pick a goal that seems ridiculously ambitious. This will help you stay motivated and excited as you pursue it.

For example, if your dream is to become an author, don’t aim for just writing a short story. Writing one, or even getting one published, probably won’t really make you feel like a legitimate author, which will leave you disappointed. So skip the baby steps and aim directly for the bigger goal of writing a novel!

Learn how pushing your limits and setting ambitious goals will unleash a wave of success.

Success, however you might measure it, is often elusive. Over the years, many people have tried to distil the essence of success into easy catchphrases or simple mottos, but most of these have failed.

Let’s face it, most lifestyle gurus are little more than salesmen for grandiose and dubious ideas; they know all the cliches and slogans, but they have no idea how to really lead people toward success.

The 10X Rule presents a real method to success, based on the experiences of a top sales trainer and business owner, they explain how anybody can apply one simple rule to set themselves up for the lasting successes and ambitious achievements that once seemed out of reach.

You’ll find out

  • why we should emulate children when it comes to decision making;
  • why you need to go “all-in” in life; and
  • why you shouldn’t really concern yourself with customer satisfaction.

For more on attaining bold goals, including what you can learn from the way kids tackle challenges, Read  The 10X Rule, by Grant Cardone on Blinkist